If we build it, then they will come!
 If you have got the
right products and services, the right people and the right pricing
structure, then surely customers should be beating a path to your door to
buy? Unfortunately, too many businesses believe this to be true. After
being in business for a while you realise that customers will beat a path
to your door, once they find out which door to beat a path to and why. But
how are they going to find out about your great product or service? Who is
going to tell them?
This is the job of your marketing department. What's that? You don't
have one? Welcome to the real world. Most small businesses don't have the
luxury of someone dedicated to marketing. Chances are your business
consists of you and maybe a few others. That means that you will have to
do the marketing. But how?
Would you like to use best practice in marketing to
grow and develop your business?
Well of course you would. Who wouldn't? The problem is, what exactly is
best practice? There are many experts out there. Many of them work for
expensive marketing agencies. The problem is, as a small business you
probably don't have the budget to pay for these experts. I know that I
didn't when I was starting out. And now I wouldn't give them the money,
because I can do the job myself. And so can you! Hopefully you now have a
business plan, so what you need is a marketing plan.
David Frey is a marketing consultant specialising in small to
medium businesses. He has written this book to encompass all of his
experience. In 30 chapters he will take you from no marketing plan at all,
to a fully integrated system that will boost your market presence and
hence sales. To find out exactly what is in each chapter click the hand.
I know that you have heard it all before, but this book actually
delivers. I also believe that he is currently offering three bonus books
at no extra cost. Please click here to see if they are still available.
Yes, it is American, but don't let that put you off. The techniques are
amazing, and the investment is less (a lot less) than a small advert (very
small) in a national daily newspaper. But don't just take my word for it,
check out all of the endorsements on the site
Small Business Marketing Bible
Don't You Owe It To Your Business To At Least Take A
Look
I like to think that I am fairly resistant to sales
efforts. It therefore came as a surprise to find out that I had been on
the receiving end of some of the techniques, and actually enjoyed the
experience. I actually picked up some ideas just from reading the chapter
headings.
So if like me, you know that sales are the lifeblood of
your business, and you know that you only get sales from people who know
about your products and services, then it makes sense to ensure that you
put as much effort into your marketing plan as you do to producing your
deliverables. If nothing else, you will get some ideas just from reading
about what is in the various chapters - all for free. If that is not
enough, sign up for the free newsletter and get marketing tips delivered
to your mail box every month. What have you got to lose other than about
five minutes of your time? What you could gain is increased sales, a
growing business, and a very prosperous company.
Click on the box and let me know what you think. |
